Internet Marketing Specialist
Although we are based in the UK, we have clients all over the world. All our clients benefit from a tailored, personal service.
Search Engine Optimisation
Search engine optimisation or SEO are techniques used to achieve high rankings in organic search engine results for a range of relevant search terms. Before we start any seo campaign for our clients we work with the client to identify the best keywords relevent to their customers. SEO can be split into two main areas; Onsite optimisation: which is all about improving the coding of your website so it is search engine friendly. This includes: Title tag optimisation, Meta Data, Content development, Keyword density & proximity, search engine friendly URLs, Headings, H!, H” etc, Image optimisation and Anchor tag optimisation. Off site optimisation: this is vitally important if you want to get your website ranking for medium or competative keyword search terms. This includes: building relevant incoming links with the correct link text from a veriety of sources incluing blogs, relevent websites, directories, forums, articles and online press release. The above needs to be done in a progresive organic manor in order to avoid and search engine penalties.
Paid Search Management (PPC)
A well managed pay per click advertising campaign will produce excellent returns of both brand awareness and sales or lead generation. A ppc campaign will provide you with targeted traffic to your website and allows you full control over your budget. Our sevice includes; Keyword research and analysis, Competitor analysis, Creation of adverts and adcopy, Ongoing account management, Full conversion reporting and ongoing bid management. See how much business we can get You.
Conversion Rate Optimisation (CRO)
If your website is ranking in Google, either organically or via paid search and you’re not seeing an increase in business then your website is not converting. We can generate in-depth reports on how visitors view your website and how to funnel them towards clicking on your product, filling out a form, or picking up the phone. Our in-house developers can modify your website with Calls to Action that draw the eye, and trust indicators that reassure your visitors before they take the plunge and appeal for your services.
The term Social Media Optimisation can be compared to search engine optimisation in that good tactics can drive large amounts of people to a website. Using social media in conjuction with a good seo campign can produce great results for your online marketing campaigns. Social media can be considered anything that helps build up a community around your products or services which can include Facebook, Digg, Twitter and many more. These websites can now be used as places to put out your marketing message.
Website Design / Development
We build bespoke, affordable websites that are SEO friendly and focus on getting your visitors to convert into sales, enquiries, or whatever is most important to you and your business. Our in-house Designer Creates a photoshop document tailored your the needs of the business. Once this is approved by you it is sent to one of our in-house web developers who builds the website using Advanced Custom Fields, and a minimal reliance on niche plugins. This ensures that your website is fast, reliable, easy to maintain and edit, and built to your unique specification.