Pay Per Click (PPC) Advertising
The internet has brought about unlimited opportunities for everyone especially those who are seeking to make money through it. Businesses have used the internet to market and sell their products using the various channels available. With the coming of pay-per-click, advertising has gone to a whole new level.
Pay-per-click (PPC) is an online model of marketing where sellers pay a certain fee whenever their advertisement is clicked. Its intention is to draw meaningful traffic to your website other than having to do it organically, which is more demanding and time consuming. It is a real meaningful strategy for advertising as it boosts your online visibility as well as enabling you to pay for the people who visit your website.
This makes it direct advertising and very economical. A good combination of a properly done PPC and a good Search Engine Optimisation are very powerful. This will bring about almost instant and generous profits while enhancing your online visibility.
So how does it work? Each time someone clicks on your ad and is sent to your website, the page owner will have to pay a small fee to the search engine. The profit results from a small fee paid for a click on the ad; for example, £2-3 results in sales worth £200 or more.
Building a successful PPC is not just a walk in the park. It requires a lot of research and selecting the perfect keywords that will attract potential customers. Then organise those keywords into ad groups and campaigns, bringing up PPC landing pages, which are perfected for conversions. At this stage,the pay-per-click experts ensures all this is done in the best way possible.
Search engines charge less to those who come up with properly done PPC campaigns that satisfy users. This,in turn, leads to higher profits for your business. It is important that your PPC campaign is well done. With our vast experience in the field, we will unlock a whole new world of lucrative cost-efficient advertising to you.
Google AdWords is the most popular PPC advertising system on worldwide. It enables businesses to build Ads which appear on the Google search engine and other search platforms. This system functions using a pay-per-click model, in which the owners of the PPC campaigns bid on keywords and pay for every click on their advertisement.
Whenever an internet uses the search engine, Google searches in the pool of AdWords’ advertisers and chooses the most appropriate in that instance. The winners are chosen based on quality, the relevance of their keywords and PPC campaigns as well as the size of their keyword bids.
However, this is more specifically a type of auction where the winners appear through an Ad Rank, which is a product of two key factors, which include: CPC Bid(highest amount a marketer desires and is able to use) in addition to Quality Score(a value that is a product of your click-through rate, apt, as well as landing page quality). As a result,the ranking allows the top advertisers to reach their potential customers at a cost that befits their budget.
With this understanding, our experts will indulge you and ensure that you have a perfectly optimized PPC campaign at a very friendly rate. We will ensure that there is improvement of conversion rates by testing and developing targeted landing pages. Our business to you will be more of a mutual relationship. We will work hand in hand with you to continually optimize your campaign.
We are committed in our work to increase your returns on investment and consistently-lead traffic to your website resulting in higher sales and more loyal customers.
Our Adwords Agency is Google approved and by working with us you will get to enjoy benefits such as:
- A central position of contact for all issues related with your campaign.
- Full, round-the-clock access to our team of campaign builders, AdWriters, and optimisers to help with the building of new accounts.
- Expert advise and assistance from our team with a focus on administrative and billing issues.
- Help with policy-related matters.
- First-hand notification of new products.
- Your own personal Google campaign manager linked to all future accounts.
- Distribution of promotional vouchers for the purpose of AdWords advertising credit.
Since this industry is evolutionary, we will ensure that we stay up to par and keep working to discover rich keywords and guarantee fully optimised campaigns for your account. We will also use all the main search engines in the UK in order to give you the exposure that you deserve as our client. Our rates are pocket-friendly and vary depending on the sophistication of your campaign.
As you take on this huge step that you have probably not taken before feel free to engage us. We will make your advertising effective as well as cost efficient.